Professor Abdullah Alkadi, CEO of Abdullah Alkadi Consulting, participated in the 2nd International Conference on Education and Innovation in Museums through the company’s initiative “Zamkana,” where he presented a research methodology that places “The Place” at the center of museum narrative development and decision-making. His participation emphasized the role of fieldwork and spatial context in producing museum content that is more accurate, meaningful, and grounded in geographic reality. This approach aligns with hashtag#Saudihashtag#Vision2030 in advancing the cultural sector, strengthening national identity, and empowering museums as knowledge platforms that support innovation. We extend our appreciation to the Ministry of Culture, the Saudi Museums Commission and Diriyah Art Futures for organizing this impactful conference.